{"id":4857,"date":"2018-10-18T11:46:45","date_gmt":"2018-10-18T00:46:45","guid":{"rendered":"http:\/\/www.learningandteachinghub.com\/v1\/?p=4857"},"modified":"2018-10-19T10:47:25","modified_gmt":"2018-10-18T23:47:25","slug":"in-conversation-assessment-ve-best-practice","status":"publish","type":"post","link":"https:\/\/www.learningandteachinghub.com\/v1\/blog\/2018\/10\/18\/in-conversation-assessment-ve-best-practice\/","title":{"rendered":"In Conversation: Assessment VE &#8211; Best Practice"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"563\" title=\"In conversation\" src=\"http:\/\/www.learningandteachinghub.com\/v1\/wp-content\/blogs.dir\/15\/files\/2018\/10\/unnamed-file.png\" alt class=\"img-responsive wp-image-4860\" srcset=\"https:\/\/www.learningandteachinghub.com\/v1\/files\/2018\/10\/unnamed-file-200x113.png 200w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2018\/10\/unnamed-file-400x225.png 400w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2018\/10\/unnamed-file-600x338.png 600w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2018\/10\/unnamed-file-800x450.png 800w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2018\/10\/unnamed-file.png 1000w\" sizes=\"(max-width: 800px) 100vw, 1000px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.4;\"><p style=\"text-align: center;\"><b>Assessment VE &#8211; Best Practice<br \/>\nEducators: Felicity Burn<\/b><\/p><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\"><span class=\"fusion-dropcap dropcap\">T<\/span>he College of Business Learning and Teaching Portfolio\u00a0<\/span><span style=\"font-weight: 400;\">are showcasing a series of assessment best practice of Vocational Education in the College.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the third of the series, we interview Felicity Burns whose students develop marketing communications for real organisations, some very well known.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p><b>L&amp;T:<\/b> <span style=\"font-weight: 400;\">Hi Felicity, which course do you teach into?<\/span><\/p>\n<p><b>Felicity<\/b><span style=\"font-weight: 400;\">: Hi L&amp;T &#8211; thanks for raising awareness of the fabulous projects we do in VE. One of courses I teach is Integrated Marketing Communications which is part of the Diploma Marketing Communications.<\/span><\/p>\n<p><b>L&amp;T<\/b><span style=\"font-weight: 400;\">: <\/span> <span style=\"font-weight: 400;\">How is the course designed to simulate the workplace and\/or incorporate workplace challenges?<\/span><\/p>\n<p><b>Felicity<\/b><span style=\"font-weight: 400;\">: Our students usually work directly with industry on a live brief. Currently we are working on a national initiative lead by the Cancer Council Victoria to implement a campaign across Australia by the end of the year. Students work initially with the client to set up the direction for the marketing communications, corporate objectives and campaign specifics. They then work in agency teams for a period of 8 weeks to develop the marketing and communications for the industry partner. This includes the assessment of an IMC plan (integrated marketing, communications and media), creative brief, and creative communications (videos and social media ads).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This course is designed around the needs of industry and the skills our students acquire in this project is simulated to what is required in industry; through the key stages of campaign development with planning, production and delivery of live work. Deadlines and budgets are also real so the performance criteria in these areas need to be met. <\/span><\/p>\n<p><b>L&amp;T<\/b><span style=\"font-weight: 400;\">: <\/span> <span style=\"font-weight: 400;\">How are the assessments written for a student to be job ready?<\/span><\/p>\n<p><b>Felicity<\/b><span style=\"font-weight: 400;\">: The client provides us with their own brief so we look at the key requirements of the brief and our students deliver this to the client directly through the assessment of an IMC plan, creative briefs and presentation of creative communications (all work is ready to go live). These assessment tasks are simulated to what industry require so our students are ready for work in the marketing communications industry.<\/span><\/p>\n<p><b>L&amp;T<\/b><span style=\"font-weight: 400;\">: <\/span> <span style=\"font-weight: 400;\">Why are the assessments \u2018successful\u2019?<\/span><\/p>\n<p><b>Felicity<\/b><span style=\"font-weight: 400;\">: This project usually leads to internships for our students which usually leads to jobs. I have been delivering this course for two years now and we have had around 24 work experience placements offered to our students by industry and our students&#8217; work is usually published locally or nationally. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far industry have been very impressed with the work of the finalist teams.<\/span><\/p>\n<p><b>L&amp;T<\/b><span style=\"font-weight: 400;\">: <\/span> <span style=\"font-weight: 400;\">What future developments would you like to see?<\/span><\/p>\n<p><b>Felicity<\/b><span style=\"font-weight: 400;\">: I would like to keep going with the design of this course as it appears to be working well with our delivery of outcomes to local industry. This course is designed to be a WIL project so work is based on the needs of our clients (marketing communications focused). An alternative aspect of this course is that I have added the COIL (Collaborative Online International Learning) component to the design. This is where we have worked with another university in Europe to deliver the same industry outcomes for business in Australia and Europe. So there is an option to extend this course globally. <\/span><\/p>\n<p><b>L&amp;T<\/b><span style=\"font-weight: 400;\">: <\/span> <span style=\"font-weight: 400;\">What feedback have you received from stakeholders?<\/span><\/p>\n<p><b>Felicity<\/b><span style=\"font-weight: 400;\">: Every semester our finalist teams receive letters of recommendation from the client. This supports our students&#8217; job applications. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For our Metro IMC project, we had our student videos presented at Metro&#8217;s Safety Week Symposium to around 500 people and work published at Metro HQs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of our clients have enjoyed working with our students either through the project or during their work placements. And the outcomes of work have been of a very high standard, so our clients are impressed with the quality of work being delivered.<\/span><\/p>\n<p><b>L&amp;T<\/b><span style=\"font-weight: 400;\">: <\/span> <span style=\"font-weight: 400;\">Thank you Felicity for sharing your story.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#e0dede;border-top-width:1px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:#e0dede;background-color:#ffffff;font-size:16px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px\"><i class=\"fa-arrow-down fas\" style=\"font-size: inherit;color:#e0dede;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:100px;padding-right:0px;padding-bottom:4%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(255,255,255,0);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-pagination\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope\" data-pages=\"34\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-9174\" class=\"fusion-post-grid post-9174 post type-post status-publish format-standard has-post-thumbnail hentry category-21-cc category-apps-online-tools category-designing-assessment category-designing-learning category-digital category-ed-talk category-global-outlook category-professional-development category-stories-from-the-classroom\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.learningandteachinghub.com\/v1\/blog\/2020\/03\/10\/ed-talk-episode-12\/\" aria-label=\"Ed Talk &#8211; e12: Connecting Students with Global Industry\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.learningandteachinghub.com\/v1\/files\/2020\/02\/Victor-wide.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.learningandteachinghub.com\/v1\/files\/2020\/02\/Victor-wide-200x113.jpg 200w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2020\/02\/Victor-wide-400x225.jpg 400w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2020\/02\/Victor-wide-600x338.jpg 600w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2020\/02\/Victor-wide-800x450.jpg 800w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2020\/02\/Victor-wide-1200x675.jpg 1200w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2020\/02\/Victor-wide.jpg 1920w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 363px, (min-width: 712px) 545px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.learningandteachinghub.com\/v1\/blog\/2020\/03\/10\/ed-talk-episode-12\/\">Ed Talk &#8211; e12: Connecting Students with Global Industry<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2020-03-11T15:11:53+11:00<\/span><span>March 10th, 2020<\/span><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\" style=\"border-color:#ebeaea;\"><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.learningandteachinghub.com\/v1\/blog\/2020\/03\/10\/ed-talk-episode-12\/\" aria-label=\"More on Ed Talk &#8211; e12: Connecting Students with Global Industry\">Read More<\/a><\/div><div class=\"fusion-alignright\"><a href=\"https:\/\/www.learningandteachinghub.com\/v1\/blog\/2020\/03\/10\/ed-talk-episode-12\/#respond\"><i class=\"awb-icon-bubbles\" aria-hidden=\"true\"><\/i>&nbsp;0<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-8042\" class=\"fusion-post-grid post-8042 post type-post status-publish format-standard has-post-thumbnail hentry category-apps-online-tools category-canvas category-learning-and-teaching category-news-and-events category-on-the-pulse category-professional-development\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a 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has-post-thumbnail hentry category-designing-learning category-ed-talk category-face-to-face category-learning-and-teaching category-professional-development category-stories-from-the-classroom category-thought-leadership\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.learningandteachinghub.com\/v1\/blog\/2020\/01\/08\/e11-ideal-learning-conditions-the-triune-brain-linno-rhodes\/\" aria-label=\"Ed Talk- e11: Ideal Learning Conditions: The Triune Brain\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.learningandteachinghub.com\/v1\/files\/2019\/12\/Linno-Wide.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.learningandteachinghub.com\/v1\/files\/2019\/12\/Linno-Wide-200x113.png 200w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2019\/12\/Linno-Wide-400x225.png 400w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2019\/12\/Linno-Wide-600x338.png 600w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2019\/12\/Linno-Wide-800x450.png 800w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2019\/12\/Linno-Wide-1200x675.png 1200w, https:\/\/www.learningandteachinghub.com\/v1\/files\/2019\/12\/Linno-Wide.png 1920w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 363px, (min-width: 712px) 545px, (min-width: 640px) 712px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.learningandteachinghub.com\/v1\/blog\/2020\/01\/08\/e11-ideal-learning-conditions-the-triune-brain-linno-rhodes\/\">Ed Talk- e11: Ideal Learning Conditions: The Triune Brain<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2020-03-10T20:49:59+11:00<\/span><span>January 8th, 2020<\/span><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\" 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