Omni-channel retailing

What do you personally find most appealing about omni-channel retailing?

I can browse on any devices (e.g. mobile, laptop, tablet or PC)
I can order on any devices (e.g. mobile, laptop, tablet or PC)
I can track an order using any devices (e.g. mobile, laptop, tablet or PC)
I can watch progress of delivery
I can nominate delivery destination
I can return goods if found they are unsuitable